What is a Product Designer?
Posted on 14 Oct, 2025

Product design is a field that is always changing and is very important for designing things that people want to buy. To make a product, you need to be creative, know how to use technology, and think about what the user wants. People who work in this field are responsible for coming up with ideas for new products and making them functional, attractive and easy to use.
The need for experienced product designers is growing as companies try to stand out in a crowded market. Being a product designer is harder now since technology has improved and there is greater focus on how people use products. People who wish to work in this field need to be able to deal with these problems and use their skills to make things that are useful to both the market and the people who will use them. People who want to make things should know that this field is always changing. You should always be aware of new tools, trends and methods.
Product designers have to be able to plan ahead and pay close attention to detail. One of their main jobs is to carry out plenty of research to find out what people want and need. This means using market trends, products from competitors, and feedback from users to help with the design process.
They also need to think of design ideas and make prototypes. Designers have to be able to visualise ideas in their heads and change their designs based on what others say and how well they work. One skill that sets successful product designers apart is their ability to turn ideas into real prototypes.
They often work with people from other departments, such as engineers, project managers, and marketers. It's important to talk to each other and work together to make sure that the design meets the needs of people, businesses, and technology. By creating a space for people to work together, product designers may help make sure that new products are made and sold well.
Every product designer needs these skills
You need to know a lot of things to be a competent product designer. Product design is all about being creative and coming up with fresh concepts. They help designers think beyond the box and come up with new concepts. You need to know the rules of design and have a clear idea of what looks good in order to make things that are aesthetically attractive and keep people interested.
Technological abilities are just as important in this field. You need to know how to use design software such as the Adobe Creative Suite, SolidWorks, Rhino and Fusion 360 in order to make complicated designs and prototypes. Designers can visualise and present their ideas better if they know how to use 3D modelling and rendering technologies. Designers can turn their thoughts into real things with the support of technical skills.
Product designers also need to be able to find and fix problems, and they need to be able to do this in a way that is both creative and fulfils user needs and technical limits. By thinking strategically about problems, designers can make things that are not just useful but also new and easy to use. It's really important to be able to think critically and change with the times in a design environment that moves swiftly.
Why it's important to keep the user in mind when you design
User-centred design is an important part of making things. It means thinking about the person who will use the thing when you construct it. This technique puts the user's requirements, wants and activities first when designing something. By putting the user first, they make sure their products are easy to use, make sense, and are fun.
One of the best things about user-centred design is that it makes people happy. When designers put the user experience first, they are more likely to build products that meet customers' demands and make their lives better. This can make people more loyal to your brand and affect how they feel about it. In today's competitive market, how happy users are with a product is what makes it work.
All designs should be tested and feedback obtained from individuals to make sure it is focused on them. This means getting feedback from real people through questionnaires, interviews and tests of how easy it is to use. Designers can find and fix problems with a product by studying how people use it. This makes it easier to use and better. When you think about the user when you design, you make items that people love and that stand out in the market.
What Tech Product Designers Should Know
A product designer needs to be good at doing technical things. You need to know how to utilise computer-aided design (CAD) software to make precise and accurate designs. CAD software allows designers to generate accurate 2D and 3D models, which speeds up the process of turning an idea into a product.
The designer needs to also know how to utilise both CAD software and tools for making prototypes. Making interactive prototypes that look and feel like the real thing with tools like InVision and Figma. Prototyping is an important part of the design process because it lets designers see how things work, get feedback, and make excellent design choices before the product is finished.
Designers of products also need to know how to manufacture their designs and what materials to use. If designers know about materials science, they can pick the best ones for their projects. They can think about things like how much they cost, how long they last, and how they affect the environment. It's easier for a designer to make fresh and useful goods if they know how to accomplish these things properly.
Skills that you need to do your job
Soft skills are just as important as hard skills. Being able to talk to people is one of the most important soft skills for designers. This makes it easy for them to talk to other team members and stakeholders and share their ideas. You need to be able to communicate about your design ideas, make comments, and provide and get appropriate feedback in order to finish a project.
People who design things also need to be able to change things, be a solution finder and think beyond the box. They need to be able to think up new concepts and deal with new problems and technologies as they come up. When designers are creative, they can come up with new ideas. If they are flexible, they can change their plans when they need to. These talents are very useful in a field that is always evolving and moving.
Being organised and managing their time properly is another soft skill that helps a designer accomplish well. Product designers usually work on more than one project at a time, so they need to be able to quickly set priorities and meet deadlines. People who are good at planning their work can stay on track, finish it on time, and do a good and efficient job. By concentrating on these soft skills, product designers can reach their career goals and be more productive in general.
New Trends
Product design is continually changing with new ideas and trends that force designers to change how they work. Using design ideas that are healthy for the environment and sustainable is one of the most popular trends of the last few years. As people become increasingly concerned about the environment, designers are working harder to make things that are better for the planet. This movement is about using materials that are good for the environment, generating less trash, and making things that can be used again.
As smart gadgets and the Internet of Things (IoT) become increasingly popular, designers are looking for ways to use technology in everyday things. Designers need to stay up to date on new technologies and think about how they can make the user experience better by adding smart features and connectivity. People can connect and come up with fresh ideas when they mix technology and design.
User experience (UX) design is also becoming more important in product design. Designers are working harder and harder to make things that are simple and easy to use. This trend is all about making and ensuring that products meet people's requirements and expectations. It includes user research, building prototypes, and testing how easy they are to use. Putting UX design first helps product designers produce things that work well and make people happy.
How to Build a Strong Portfolio to Get Hired as a Product Designer
People who want to be product designers need a strong portfolio to show off their work and get the attention of potential employers. A designer's portfolio should show that they are smart, creative and good at coming up with solutions. There should be a variety of various projects that show different aspects of product design, such as researching, coming up with ideas, sketches, detailed drawings, rendering, making a prototype, and putting the final product together.
Designers should pay attention to quality and clarity rather than quantity in their portfolio. Each piece should be clearly and neatly shown, with descriptions of how it was developed and what it did. Adding images, drawings and prototypes can help convey how a designer thinks and how much they care about the little things. Designers could also want to include case studies that show how they solved problems and how their designs made a difference in the lives of the people who used them.
Designers can get the attention of potential employers by showing off their skills and work if it is related to the job. Adding new projects and accomplishments to a portfolio is a great way to keep it up to date and illustrate how a designer has changed and improved over time. A strong portfolio is an important path to getting your foot in the door for a role within product design.
How to Prepare for a Successful Career in Product Design
So to summarise, you need to be creative, know how to use technology, and think about what the user needs. You should be open to learning new ideas and changing with the times. To accomplish effectively in this competitive field, designers need to work on their talents and stay up to date with the latest trends.
Build a solid portfolio to show potential employers what you can do. Continue to work on your technical and social skills. You need these talents to get a job where you have to work with other people and cope with varied situations.
You can learn about fresh and fascinating positions by calling Careers in Design at 01920 486125 or visiting our website. This is true whether you're just starting out as a product designer or looking to move forward in your career.
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